Home | Advancing Technology Degrees | Digital Marketing
Marketing has evolved into a world of digital assets and outreach to pinpoint the customers of today. Consumers and businesses spend much of their time online, so the need for developing digital marketing is essential in the business world. University of Advancing Technology’s Digital Marketing degree combines technology skills with the art of marketing for a career that is both analytical and creative.
UAT’s Digital Marketing bachelor’s degree has a career-focused curriculum providing students with the skills, experience, and portfolio that hiring organizations are seeking. UAT students will learn to utilize current marketing trends such as social media, search engine marketing, content creation, and targeted digital strategies so they will be relevant in the marketing industry.
Organizations need digital marketers who have mastered the ever-changing landscape of digital marketing strategy, web analysis, and social media management. Graduates of the Digital Marketing degree will be prepared to enter positions related to and connected with digital marketing, online advertising, and social media, which are common needs of every organization.
UAT’s Digital Marketing degree prepares you to be the changemaker who harnesses the full potential of the digital age.
Check out some of this semester’s Digital Marketing courses and gear up for fresh challenges. Unlock new skills and power up your education.
This course is an overview of Adobe Photoshop and its application in creating graphical assets and collateral graphic materials. This course will cover asset creation from scratch as well as the process for using graphics in applications and on the web. The course will examine and apply the basic tools needed to function and design assets.
So you’ve made something awesome. Now what? How do you get people to see it, care about it, and share it with their friends? If you’ve done it right, you thought about these issues before you even started your project. In this course, students will learn how to identify the audience for a project, how to plan a campaign, leverage social media as well as traditional media, develop a marketing plan, and more.
In this course students learn how to apply the concepts of advertising and marketing to branding. Students will go over topics and various strategies related to building, measuring, and managing a brand. The focus of this course is around management of brands over time. They will learn how to keep brands relevant, understand their customer base and overall market trends for proper brand management.
Students explore a comprehensive approach to marketing, opportunity, and measure, as well as correlate appropriate marketing strategies with marketing channels in this course. Marketing environments delivers a strong foundation in brand presence and strengthening, website design principles, search engine marketing (SEM), social media networks, and mobile advertising. Students learn practical business strategies, promotion, performance evaluations, and improvement opportunities as they relate to marketing and advertising.
The New Media Communication and Marketing course instructs students how to promote and advertise their products and services across online media markets. Students research best practices for content creation and optimization that incorporates their brand, product and service into a vast network of applicable communication channels and audiences. Course content includes decision making on and evaluation/design of effective content, user demographics, social networks/news, blogs, video/photo sharing sites, viral marketing and brand presence strength.
Students gain an applied understanding of Internet marketing approaches, opportunity, and measure, as well as correlate appropriate marketing strategies with marketing channels. The SEO and Online Marketing Applied course thoroughly examines brand presence and marketing for social media, search engines, blogs, affiliate, email and mobile devices. Course participants receive an in-depth education in search engine optimization (SEO) and search engine marketing (SEM). Elevated topics include landing page design, meta-tags, anchor text, keyword development, image optimization, local search, conversion tracking, and link building, designed to increase relevant consumer traffic. This course also teaches performance evaluation and response through web analytics and site data reporting. Students distinguish the various metrics to identify areas of improvement, expand strengths and define campaign success.
Educating the next wave of innovators, our faculty leverage their experiences to mentor students to lead innovations and solve challenges in advancing technology.
UAT’s Synchronic Learning model provides an education framework that prepares superior graduates to become tomorrow’s innovators. This model embodies UAT’s methodologies, curricula and community dedicated to fostering an environment of innovation that promotes demonstrated mastery and job readiness.
How does UAT prepare superior graduates? Students are required to participate in projects that solve real problems. UAT requires students to innovate and create a working proof of concept that’s never been done before. Students complete internships, community projects and apprenticeship experiences to cultivate their ability to succeed in the workplace.
Network Security curriculum certified by the US National Security Agency's Information Assurance Courseware Evaluation program
